The rouxbe is a boutique located in the heart of downtown Paso Robles, California. We carry both established and up-and-coming designers such as CP Shades, allen, allen, cut n’ paste, 27 Miles Malibu, and Bobi. Our curated Fall 2015 Collection is fun and comfortable to wear yet chic and refined. Come in and visit us.



new arrivals

third thursday

Third thursdays customers SAVE 20% OFF all retail, all day. We delight in exploring special ways to thank our loyal customers; signature cocktails, savory snacks, wine tastings, and educational beauty classes. Join the fun and SAVE$.


celebrity style


Who’s been seen in the latest fashions found at The Rouxbe (besides you of course)? Gigi Hadid sporting Parker Smith Jeans.